It's Not About You!
Zen and and the Art of Experience Design

Experience design requires the designer to understand and empathize with the customer - but it is
not enough to merely acknowledge that the product or service you are designing is made for the
customer - you have to let go of your own ideas about what the product/service should be and
understand the user totally.

Reid Benes, Founder and President of Blutank, offers an inside look into the Experience Design
practice at Blutank- through Zen-inspired metaphors. Where letting go of your ego, your wants
and your desires is just the start. ...no need to shave your head or take vows of silence.