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When we started Blutank, we were inspired by some amazing experiences that progressive and innovative companies created for their customers. While we were part of some of these, we decided to create the Blutank BluRibbon Awards (TM) to draw more attention to outstanding customer experiences.
There are many great experiences that people have, some are random, and some are intentional. We are constantly looking for "designed experiences" that make customers take notice - in a good way. We will be publishing the category list shortly, but are now accepting nominations for the BluRibbon Awards.
Amazing experiences don't have to be expensive. There are some great 5 star hotels that really provide exceptional service - but those experiences are reserved for an elite few. What really gets us excited are companies that understand their customers and then create an experience around them - providing products and services that at the lowest level exactly meet their needs and expectations - but they extend that to anticipate their customer's ongoing desires and unspoken needs, wrapping great customer service around the entire experience.
Some well known examples to get you on the right track: Nordstrom's, Apple, Whole Foods, and Singapore Airlines. These companies have all been recognized in the past, mainly for the great customer service with Apple and Singapore Airlines standing out with great overall experiences.
The BluAwards are taking this to the next level. It's not enough to answer support calls quickly, or to have a no questions asked return policy. We are looking for amazing designed experiences from front to back. An on-line experience that is echoed and supported by the retail store, brand consistency across channels and countries, friendly outgoing staff interactions that aren't random.
We've got a bunch of staff favorites, but we're now looking to you - our colleagues, clients, and passers-by to nominate your all time best experiences.
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We've just published a new whitepaper that discusses how important it is for designers to let go of their own wants and desires - and only think of what the user/customer would want.
This new paper, written by Blutank founder and president Reid Benes, gives readers a look into the Experience Design methodology used by Blutank.
You can find the whitepaper on this site under Research.
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DesignNews finds the latest and greatest in Experience Design. We are constantly scouring the web and the pWorld (physical world) for amazing experiences that have been purposely designed.
We are fanatical about making customer experiences the most amazing and compelling that they can be, and while we would love to design the world - we realize and applaud all the designers out there that are helping to create a more wonderful and interesting world.
So in DesignNews, we will let you know about the great stuff that Blutank and others are creating. - subscribe now!
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